Think about those visitors you want to attract to your site. As much as we'd like to think so, not everyone is going to be equally interested in your product or service. So, who is most likely to be interested in what you have to offer?
Hey...don't say "everybody is" your target audience. There are probably certain groups of people, or market segments, that are more likely than others to want your product. It's important to identify such segments, whether you're doing consumer, retail or business-to-business marketing, so that you can focus your marketing efforts and dollars on those likely to generate a profitable return.
Demographics describe the profile of a particular market segment. Psychographics are the attitudinal traits people exhibit in their approach to life. Because both sets of traits have an impact on buying behavior, both have an impact on how you should package, price and communicate your product to your key segments.
Examples of demographic and psychographic attributes include:
| Consumer Demographics examples | |
 | Age |
| Gender |
| Occupation |
| Household Income |
| Marital Status |
| Presence of children in the household |
| Home Value |
| Geographic Region(s) |
| Business Demographics examples | |
| Job Title |
| Industry Type or SIC Code |
| Annual Sales |
| Number of Employees |
| Geographic Region(s) |
| Psychographics (attitudes) examples | |
| Need for status |
| Role of money (does it buy material things, self-esteem, etc?) |
| Ethics/"moral compass" |
| Risk-taker vs. conservative |
| Spendthrift vs. hoarder of money c&p from : http://www.tappernet.com/marketingworkshop/targetaud.htm | |
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